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Keywords: Environmental scanning
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2019) 15 (5): 485–502.
Published: 11 November 2019
... at: iskpe1@morgan.edu © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Ghana Cement Competition Environmental scanning Marketing strategy Ghacem was the first cement manufacturing company in Ghana and had enjoyed a monopoly for almost 33 years...
