... focuses on the concept of cause marketing as a growth strategy. The case examines the common challenge of building a very well-established business, and can be used to teach established business growth strategy, advertising, and cause marketing. This is the central debate in the (A) case. The case...

... Business Pedigree is an interesting and fun case to teach, offering an excellent vehicle for teaching established business growth strategy. Students have to consider a range of growth options for a mature, well-known business. In addition, the case includes cause marketing, which makes it both...