... that the branding is weak and the message is soft. Marketing Marketing Strategy Branding Cause Marketing Advertising Fast Moving Consumer Goods Pet Food Established Business Pedigree is an interesting and fun case to teach, offering an excellent vehicle for teaching established business...

... focuses on the concept of cause marketing as a growth strategy. The case examines the common challenge of building a very well-established business, and can be used to teach established business growth strategy, advertising, and cause marketing. This case was prepared by Professor Tim Calkins...