... branding and customer expectations in the digital age, particularly within a growing market for ethnic wear and sustainable fashion. Complexity academic level The case would be appropriate for regular and executive MBA/PGDM marketing specializations that have electives in product and brand management...

... Marketing Punjabi Jutti Brand Ethnic wear Post Graduate Students Entrepreneurs First 10 min a brief introduction of case by the instructor. Next 20 min of the class would be devoted to brainstorming on the question raised in the case. A detailed discussion of approx. 40 min...