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Keywords: Event marketing/public relations
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Teaching Notes
Mahem Entertainment Society: strategic alternatives and change management
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–26.
Published: 18 October 2021
... Limited Licensed re-use rights only Services marketing Event marketing/public relations Organizational performance Service dominant logic Leisure This case narrates dilemma of Krishna Goenkar, a management consultant entrusted to revisit strategic orientations of Mahem Entertainment...
Teaching Notes
Readiness to franchise a teaching and examination event: the evolving case of the annual MUBS hospitality day
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–20.
Published: 20 June 2020
... at: amutumba@mubs.ac.ug © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Agents/dealerships Event marketing/public relations Entrepreneurial skills This short case on readiness to franchise the annual MUBS hospitality day (annual event) is set...
Teaching Notes
Patanjali’s marketing mix: the monk’s new Ferrari
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–30.
Published: 20 October 2017
.../equity Buzz marketing Cost plus pricing Event marketing/public relations Varun Agarwal and Sweta Agrawalla The case talks about the marketing mix strategy of India’s fastest growing FMCG brand Patanjali, with a tremendous revenue growth rate of 100 per cent for the past five years...
