... marketing strategy Export marketing Manufacturing The AJE Group’s initial launch of its Amayu Peruvian superfruit drinks into the American market, in partnership with Amazon, fell short of company expectations. Company leadership sought to reevaluate their strategy and determine how...

... marketing Product differentiation Export marketing Joint ventures Musical instrument company This case traces the international expansion of Sadowsky Guitars’ bass guitar product line. Roger Sadowsky is one of the most respected instrument makers in the world and gained early acclaim...

... only Entrepreneurship Export marketing Strategy Defence products Liberalisation Private sector Indigenous production Exports Strategic alliances Started in the year 2004, Alpha Design Technologies Private Limited (ADTL) specialises in manufacturing defence-related products. ADTL...

... key strategic options for the future and recommend a growth strategy This case is suitable for “International Marketing” and “Export Marketing” subjects in the Master of Business Administration programme. In the “International Marketing” subject, it can be taught in the “Internationalisation...

... be contacted at: l.gomez@pucp.edu.pe © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only International business Export strategy Resource-based view Information systems success Competitive intelligence systems Export marketing International marketing...

...Anuj Sharma; A.K. Dey; Prerna Karwa Subject area International marketing/export marketing. Study level/applicability This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used...