... timelines for AJE’s US expansion. Marilyn Michelle Helms can be contacted at: mhelms@daltonstate.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only International business New product development Global marketing strategy Export marketing...

... of the MetroExpress instruments. Dexter L. Purnell can be contacted at: dexter.purnell@unt.edu © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing Market segmentation International marketing Product differentiation Export marketing Joint...

... only Risks: Entrepreneurship Export marketing Strategy Defence products Liberalisation Private sector Indigenous production Exports Strategic alliances Started in the year 2004, Alpha Design Technologies Private Limited (ADTL) specialises in manufacturing defence...

... a growth strategy This case is suitable for “International Marketing” and “Export Marketing” subjects in the Master of Business Administration programme. In the “International Marketing” subject, it can be taught in the “Internationalisation by Emerging Market Multinational Enterprises” session...

... only International business Export strategy Resource-based view Information systems success Competitive intelligence systems Export marketing International marketing Technology management The case is eminently qualitative. The case protagonist and primary author provided the narrative...

...Anuj Sharma; A.K. Dey; Prerna Karwa Subject area International marketing/export marketing. Study level/applicability This case is appropriate for discussion in courses such as international marketing and export marketing of post graduate studies in management. The case can also be used...