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Keywords: FMCG marketing
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Teaching Notes
Aachi – spicing up a growth trajectory
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 29 July 2014
...T. N. Swaminathan; Arun T Subject area Marketing and entrepreneurship. Study level/applicability The case is applicable to MBA core marketing, sales and distribution, strategic marketing, fast-moving consumer goods (FMCG) marketing and entrepreneurship. Case overview Isaac Padmasingh...
