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Keywords: Fairtrade
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Teaching Notes
Bean There: coffee as a vehicle for change
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–63.
Published: 01 December 2021
... Strategy Leadership Marketing Corporate strategy Ethical sustainability Social impact Fairtrade Emerging markets COVID-19 At midnight on Thursday, 26 March 2020, the South African government ordered a three-week lockdown in response to the COVID-19 pandemic and subsequently extended...
Teaching Notes
Selling all good: how small new entrants can compete
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2016) 12 (3): 374–398.
Published: 12 September 2016
...Eva Collins; Kate Kearins; Helen Tregidga; Stephen Bowden Synopsis Chris Morrison and two partners introduced the first Fairtrade bananas in New Zealand in a bid to improve the social and environmental impacts of banana consumption. The trio started All Good Bananas in 2010. Using social media...
