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Keywords: First-mover advantage
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Teaching Notes
Peloton’s ride to growth
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2021) 17 (6): 754–783.
Published: 07 December 2021
...Christopher Curtis Winchester; Erin Pleggenkuhle-Miles; Andrea Erin Bass Theoretical basis The theoretical basis for this case is a focus on vertical integration, first-mover advantage and competitive dynamics. Vertical integration is based on Williamson’s (1979) theory of transaction-cost...
Teaching Notes
Pebble Technology Corporation: from dorm room dream to high tech pioneer
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2018) 14 (4): 427–476.
Published: 02 July 2018
... Disruptive technologies First-mover advantage Resource-based view of the firm Smartwatch industry Y Combinator Pebble Technology Corporation The case begins with an enigmatic quote. The date is September 30, 2014, and Eric Migicovsky (Founder and CEO of Pebble Technology Corp.) had just...
Teaching Notes
Turnaround at Carpets International
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2018) 14 (4): 513–534.
Published: 02 July 2018
... CI’s position in the UK marketplace as well as highlights the growing international competition from Europe and Mexico. Comparisons between customer’s preferences for carpeting in the USA vs the UK are included. Additionally, the case introduces first-mover advantages in the application of innovational...
