... This case can be used in the subject areas of digital marketing, strategy and e-commerce, social media marketing, entrepreneurship and sports marketing. Case overview This case looks at South African fitness Instapreneur Candice Bodington and how her business trajectory unfolded at the same time...

...Stuti Saxena Subject area Marketing management. Study level/applicability Undergraduate/Postgraduate. Case overview The present case is a disguised one and is meant to enable students to critically analyse the operations and functioning of a fitness centre located in a city. Despite...

...Sujo Thomas; Nidhi Titus; Sushmita Suggala; Piyush Kumar Sinha Parsana Health Centre Private Limited, a part of the INR 4,500 crore¹ fitness industry, was a fitness centre established at Ahmedabad (Gujarat) in India in December 2002, as an integral part of the organized players...