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Keywords: Food truck
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2019) 15 (4): 253–266.
Published: 10 September 2019
... be used in undergraduate Strategic Management classes to illustrate balancing emotional decision-making with a more analytical approach to starting a new food truck (food trailer) restaurant in an apparently very auspicious situation. It has been tested in senior-level Strategic Management courses...
