...Sandeep Sivakumar; Santanu Bhadra; Chackochen Mathai Learning outcomes This case is ideal for discussion on corporate strategy, specifically focusing on growth and expansion through franchising-led business models in an emerging market such as India. By engaging in the case discussion, students...

... United Arab Emirates Franchising Entrepreneurship Strategy Food industry This is a field-researched real case about a growing food business started by local entrepreneurs in Abu Dhabi, UAE. Slices, a UAE-based organic food pioneer company is becoming popular in UAE. The company was poised...

... at: drreshmanasreen@yahoo.com , drreshmanasreen2@gmail.com © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Halal food Organized food retail Servicescapes Services marketing mix Marketing strategy Service operations Franchising The case...

...Asmat-Nizam Abdul-Talib; Samshul-Amry Abdul-Latif; Norhayati Zakaria Subject area Franchise, strategic management, food and beverages, Malaysia. Student level/applicability First year undergraduate students of management courses. Case overview This case study explores the strategies...