...Kathryn Woods; Terry Damron Synopsis This case explores the concept of crowdfunding by examining the background of the fundraising model in addition to the successful campaign, “Let’s Send Kids to Harvard: Vidal Scholarship Fund.” In this campaign, Brandon Stanton leveraged the large following...

...Hala Khayr Yaacoub; Jessica El Kfoury; Elias Ayoub; Lea Rihana Subject area Fundraising, Marketing Strategy. Study level/applicability Undergraduate and Postgraduate. Case overview Professional fundraising plays a key role in the operation and sustainability of various forms...