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Keywords: GTM strategy
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–28.
Published: 03 October 2024
... (SFEs) prioritisation of destination charging for their first go-to-market (GTM) strategy and appreciate SFE’s use of community marketing and alliance partners to execute its various strategies. Connect game-theory with the proposed strategies. Case overview/synopsis SFE was an early start-up in EV...
