... in Ghana and had enjoyed a monopoly for almost 33 years. The company offered a homogeneous product to an undifferentiated market from 1967 until competition began in 2000. New competitors promote the use of cement grade numbers on their product packaging to signal a better value, which intensified...

... notes. © Emerald Group Publishing Limited 2014 Emerald Group Publishing Limited Licensed re-use rights only Ghana Technology resources E-commerce strategy Managerial capabilities Richard Boateng This case study documents the history of e-commerce adoption and usage...

...Richard Boateng; Joseph Budu; Sheena Okai Subject area Enterprise, Strategy. Study level/applicability This case study is about a used car retailer in an African country, specifically Ghana. Lessons drawn from the case could be applied in societies which are highly socialised...