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Keywords: Global marketing planning
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2023) 19 (5): 649–669.
Published: 11 July 2023
... Global marketing planning Small businesses Sales management Food Arette® is a Mexican family business dedicated to the production and sale of tequila, fusing the artisanal with the new in its production processes. Sales take place mostly in the European and American markets...
