... marketing strategy Export marketing Manufacturing The AJE Group’s initial launch of its Amayu Peruvian superfruit drinks into the American market, in partnership with Amazon, fell short of company expectations. Company leadership sought to reevaluate their strategy and determine how...

... International business Global marketing strategy Strategic management This case study provides students with an in-depth understanding of the Palestinian economy, focusing on the Nablus Soap Company (NSC), a small and medium enterprise (SME) in the olive soap industry. Founded by Mojtaba Tbeleh...

... CSS 8: Marketing. Zahy Ramadan can be contacted at: zahy.ramadan@lau.edu.lb © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Global marketing strategy Strategy This case reflects the potential different strategic...

... marketing strategy Bajaj Auto's (BA) strategy to be a global motorcycle manufacturer had enabled it to hold its ground in the difficult times posed by the COVID-19 pandemic (The Company, 2021). For the first time, two-wheeler exports from India between January and May 2021 were equivalent...

... Global marketing strategy International marketing Bajaj Auto (BA) was India’s largest two-wheeler exporter, with ongoing exports worldwide to more than 75 countries (Sharma, 2021; Kelkar, 2020). Besides being in other regions of the world, BA’s foray into the African market had been very...

.... Subject code CSS 8: Marketing. Lubna Nafees can be contacted at: nafeesl@appstate.edu © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Global marketing strategy Value creation Marketing mix International branding Netflix...

... notes. Subject code CSS 8: Marketing Kerry Chipp can be contacted at: chippk@gibs.co.za © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Consumer behaviour Global marketing strategy Business development Direct marketing International...

... 5: International Business. Praveen Gupta can be contacted at: praveengupta@lbsim.ac.in © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Competitive strategy Customer relationship management Global marketing strategy International market...

...@imt.edu © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only International marketing International business strategy Global marketing strategy Soma Arora This case investigated the effectiveness of experiential marketing on Indian...