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Keywords: Globalisation
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–28.
Published: 21 March 2022
... Limited Licensed re-use rights only Globalisation International business Marketing Marketing strategy/methods Retailing Product mix The case is about the US-based multinational retailer “Costco Wholesale Corporation”, gradually focusing on global expansion. The case offers...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–22.
Published: 21 May 2021
... Globalisation Empowerment Campos, F, Coleman, R. D., Conconi, A., Donald, A., Gassier, M., Goldstein, M. P., Chavez, Z. L., Mikulski, J., Milazzo, A., Paryavi, M., Pierotti, R. S., O'Sullivan, M. B., & Vaillant, J. (2019). Profiting from Parity: Unlocking the Potential of Women's Businesses...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–32.
Published: 21 November 2016
.... Marketing International marketing Small businesses Entrepreneurship Globalisation Brand management/equity Christopher James Human and Geoff Bick The case should be taught interactively, typically over a 1 to 1.5-hour period (see possible teaching plans below), ideally inviting...
