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Keywords: Going to the market
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Teaching Notes
Aachi – spicing up a growth trajectory
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–11.
Published: 29 July 2014
..., and to understand the characteristics of an entrepreneur. FMCG marketing: to discuss the importance of going-to-the-market strategy, to discuss the importance of distribution reach in rural marketing, to discuss the nuances of branding in Aachi's growth story and to familiarize students in successfully marketing...
