... Licensed re-use rights only Areca Tea Perception Awareness and health benefits Business development Entrepreneurship Environmental health Food and nutrition Green marketing Marketing This case outlined the obstacles experienced by Nivedan Nempe, co-founder of Mystic Aromatics...

... products Awareness Marketing management Operations management Green marketing Marketing Social marketing This case study discusses the business model of an environmentally friendly business. The challenges and obstacles faced by entrepreneurs are illustrated in this case. The entrepreneurs...

... out in the long term for the survival of the brand especially during its growth phase. Complexity academic level The case study is relevant for students in disciplines of entrepreneurship, green marketing, brand management, corporate social responsibility and strategy. It is designed for advanced...

...: Entrepreneurship. Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainability Green marketing Environmental management strategy Brand management Strategic management Marketing mix...

... because the product was new in the market and was going to bring a great challenge. Complexity academic level Depending on the scope of the course, different teaching objectives could be oriented toward entrepreneurship, management sciences, strategy and green marketing. The case can be used to teach...

... of marketing will take centre stage. The case highlights the management’s dilemma of using green marketing as the pivot for increasing its market share in the emerging economies and boosting revenue. The underscored opportunities and challenges have to be addressed so as to formulate a green marketing mix...

...: Entrepreneurship. Seham Ghalwash can be contacted at: sehgh@dtu.dk © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Sustainability Sustainable development Green issues Green marketing International branding Environment and society In 2018, Ali...

...-use rights only Strategy Green marketing Environmental issues Quantitative marketing research Entrepreneurship Parsa’s is a case about a quick-service restaurant in an Indian emerging market, which faces the harsh realities of environmental degradation. In a very short period...