... development Entrepreneurship Environmental health Food and nutrition Green marketing Marketing This case outlined the obstacles experienced by Nivedan Nempe, co-founder of Mystic Aromatics in the Shivamogga region of the Southern Indian State of Karnataka, who had to adopt repositioning methods...

.... To identify the challenges faced by new entrepreneurs. To evaluate the sustainability practices of Desiri Naturals. Entrepreneurship Sustainability Pricing Business model Packaging Organic products Awareness Marketing management Operations management Green marketing Marketing Social...

... out in the long term for the survival of the brand especially during its growth phase. Complexity academic level The case study is relevant for students in disciplines of entrepreneurship, green marketing, brand management, corporate social responsibility and strategy. It is designed for advanced...

... local shall assist the learners in understanding the importance and implementation of green practices in emerging businesses showing concern toward the planet. ii. Discuss the steps in developing a strategic plan of action for the brand. Sustainability Green marketing Environmental...

... because the product was new in the market and was going to bring a great challenge. Complexity academic level Depending on the scope of the course, different teaching objectives could be oriented toward entrepreneurship, management sciences, strategy and green marketing. The case can be used to teach...

... of marketing will take centre stage. The case highlights the management’s dilemma of using green marketing as the pivot for increasing its market share in the emerging economies and boosting revenue. The underscored opportunities and challenges have to be addressed so as to formulate a green marketing mix...

...: Entrepreneurship. Sustainability Sustainable development Green issues Green marketing International branding Environment and society The case provides in-depth information for students to be able to answer the discussion questions. However, these suggested readings may help the instructor...

...-use rights only Strategy Green marketing Environmental issues Quantitative marketing research Entrepreneurship Parsa’s is a case about a quick-service restaurant in an Indian emerging market, which faces the harsh realities of environmental degradation. In a very short period...