... network across the country and adopted the one- and two-level marketing channels to reach consumers. It aimed to sell its products through dealers across the cities in India. However, in December 2019, Gattani faced the challenge of developing a growth strategy to overcome competition and use the upcoming...

..., periodical sources, company annual reports, social media sites and company websites. This case has been classroom tested with undergraduates in a strategic management course as a capstone course. Case overview/synopsis The case study describes the rapid growth of Zoom Communications Inc., a San Jose...

..., the plan hit a roadblock as one of the largest customer of Makhija wanted him to sign an exclusive contract. Makhija was evaluating various growth options in the light of this new hurdle. The case can be taught in courses on entrepreneurship, internationalization and strategy for SMEs to teach topics...

... in their home regions and core-customer industrial markets. This case describes a singular new-growth opportunity: selling Colfax solutions into state-owned petroleum enterprises in the Middle East at a time when these producers were straining to add capacity. Designing the optimal marketing system required...

...S. Venkataraman; George (Yiorgos) Allayannis; Gerry Yemen “Suitable for MBA, Executive MBA, GEMBA, and executive education programs, this case uses CEMEX, a global cement producer based in Mexico, to set the stage for unfolding an analysis of a growth through acquisition strategy. It offers...

... growth demand and supply marketing/manufacturing interface marketing/operations interface Technology If you have questions about how to teach this case, you may contact Ron Wilcox at wilcoxR@darden.virginia.edu or 434-243-5558. SmartOps, a company that develops and markets...

...Edward D. Hess This case could be used in entrepreneurship, strategy, and small-business courses. It presents classic issues regarding successful start-ups such as how to choose from a multitude of growth opportunities; how to pace growth so as not to dilute quality control and financial risk...

.... While experiencing booming demand and improving margins, the couple is puzzled by their plummeting cash balance. The case highlights the difference between cash flow and accounting profits, as well as the common negative effects of growth on cash flow. The case provides a forum for establishing...

...), and its expansion strategy. Suitable for the MBA, EMBA, GMBA, and executive education programs, the case explores the decision to expand the company's tool bonding capacity in order to manage its growth. The question becomes whether to grow current operations in Yokneam Israel or seek alternative sites...

...Robert F. Bruner; Casey S. Opitz Students act as outside analysts attempting to determine how Alfin will finance its expected growth based on sales of antiwrinkle cream. In February 1986, Alfin, an importer and marketer of perfumes, introduced a skin cream with certain purported medicinal...

... concerns in the family? (It is an important topic to address because most of the family firms get divided because of personal differences among family members and this affects the growth of businesses tremendously) Why does the producer-leader dilemma arise? As a founder of the organization...

... of designing alternative growth strategies by identifying and assessing changes in the market/environment. They are introduced to characteristics of co-opetition strategies, advantages and disadvantages of co-opetitive business structures and impact of the choice of business partners over time...

... teaching notes. Vimi Jham can be contacted at vimijham@rediffmail.com © Emerald Group Publishing Limited 2014 Emerald Group Publishing Limited Licensed re-use rights only Growth Customer relationship management Sales promotion Channel development White space mapping MHRL...

..., business environment analysis and growth strategies for future. Case overview A combination of global competition and open access in the domestic market is putting pressure on the margins, as new players are likely to move towards gaining market share by bidding aggressively. This is threatening...

... licensed re-use rights only Strategy Reverse merger Contract manufacturing Gourmet Growth Business analysis Note: The names of the company and its founders were disguised in the case. “Cupcakes by Lizbeth” was really “Crumbs Bakery,” and Michael and Lizbeth Smith were pseudonyms...

... the success of these international acquisition projects. This case stimulates discussion on international strategies of a large healthcare group, operating in a highly competitive, high-growth industry in an emerging economy. Expected learning outcomes Understanding of approaches to service...

...’ concept? Is that the way to go? Among the options for geographic expansion, what would you recommend, and why? What are the issues regarding growth in the company and how should Vishal handle them? Before discussing these questions, the instructor could briefly review the textile/garments...