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Keywords: Haier
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Teaching Notes
HAIER: “Beat the Heat”
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–9.
Published: 01 October 2011
..., and what do brands need to do? The case of unique and small corporate social responsibility (CSR) programs and their impact on creating brand awareness. Aamer Khan, Managing Director Hafet Electrical LLC, the sole distributor for of Haier in United Arab Emirates (UAE) was reviewing their half yearly...
