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Keywords: Harley Davidson
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2020) 16 (3): 307–326.
Published: 21 July 2020
... Limited 2020 Emerald Publishing Limited Licensed re-use rights only Harley Davidson Triumph Motorcycle Benelli Ducati KTM Luxury brands Motorcycle Bike Two wheeler Motorcycles This study highlights the issues and challenges faced while marketing luxury motorcycle brands...
