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Keywords: Health marketing
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Teaching Notes
General Electric: how GE worked to transform oncology healthcare in the Kingdom
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–25.
Published: 22 June 2015
..., health marketing, marketing strategy and aspects of international business in the Middle East, KSA, in particular, and demonstrate this by analyzing real regional/world examples using complex theoretical frameworks; identify examples of best practice and explain the dynamics toward consumer behavior...
