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Keywords: Heritage brands
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Teaching Notes
Reviving heritage brands – the case of Petrodvorets Watch Factory
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 29 April 2016
... to segmentation, targeting and positioning; branding and brand management; and consumer behaviour. Case overview This teaching case concentrates on branding in an emerging markets context, heritage branding, brand revival and entrepreneurial marketing. The case illustrates the challenges and opportunities...
