...Thiroshnee Naidoo; Charlene Lew Learning outcomes The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how several heuristics inform consumer decision...

...Jacob Joshy; Jayanth R. Varma The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence...

... team to eventually launch the impressive HP Jornada 928, the world's first smartphone, and heralded a new generation of mobile devices. Expected learning outcomes This case is designed to be useable in teaching three key knowledge disciplines: Decision–making biases and heuristics...