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Keywords: High-tech products
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Teaching Notes
Teaching Notes 1–13.
Published: 01 July 2011
... between B2B and B2C business models. Jaqueline Pels can be contacted at: jpels@utdt.edu © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Emerging economies Emerging markets High-tech products Launching strategies Business...

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