... comprised of the CBO, Analytics Head, User Experience (UX) Head, Product Head and the Tech Head (CTO). The second meeting was called to discuss and finalise the options of the Home Page design to be tested, the criteria to be used for choosing the best option, and the testing methodology. How...

... or incorrect handling of administrative problems. Home Page Design Marketing Business Research Travel and tourism Medium The test results presented in Exhibit 1 provide the percentage of improvement on each of the several parameters. A comparative table for the four options to easily...

... by visitors to the homepage of MMT. Home Page Design Marketing Marketing Assessment The arguments FOR redesigning seem to be straight forward: Travel and Tourism Medium The case presents the reflections of Deepak Kumar, Chairman and Managing Director of Make MyTrip (MMT...