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Keywords: Hospitality services
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Teaching Notes
Jumeirah Group: STAY DIFFERENT™
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 01 October 2011
...@uowdubai.ac.ae Copyright © Balakrishnan 2012 2012 Balakrishnan (2012) Licensed re-use rights only Branding Components and strategy Hospitality services CSR Engagement Loyalty Value articulation and translation to strategy Heritage and COB Question 1. What is the external...
Teaching Notes
Ginger – Smart Basics™
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 01 January 2011
... only Hotels Hospitality management Hospitality services Marketing strategy India The basis of Ginger's service concept lies in its provision of well thought-out facilities to the “no frills” traveler at value pricing. In this case, the “no frills” traveler refers to an individual who...
