... be contacted at: sondav100@gmail.com © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Oberoi Marketing strategy Luxury Hotels Sonia Bharwani The case describes the challenge faced by Gautam Raj, Executive Vice President...

... overview This case focuses on the critical success factors of “Scandic” hotel chain by highlighting its road to becoming the leading hotel chain in the Baltic region. This case covers a wide range of situations in which strategic marketing decisions were made, for example, the Scandic Sustainability Fund...

...Sheryl E. Kimes; Jochen Wirtz Subject area Segmentation, business impacts of decision making, hotel management. Study level/applicability Undergraduate Business or Finance. Case overview The sales manager at a Caribbean hotel wonders whether to accept a large block booking at a discount...

...Jochen Wirtz Subject area Services marketing, hotel management, branding, and promotion management. Study level/applicability Undergraduate business and management; MBA/MA management courses. Case overview Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts...

...Mukta Kamplikar Subject area Services management, strategy, marketing. Study level/applicability Services management, strategy, marketing. Case overview Owned and operated by the Tata Group, Ginger Hotels is the first-of-its-kind of Smart Basics™ hotels across India. The case explores...