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Keywords: Hyperlocal
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Teaching Notes
Teaching Notes 1–23.
Published: 26 September 2023
... years, UrbanClap, developed as horizontal marketplace, saw intense competition from existing and new players who were operating in the hyperlocal services space. It competed in the on-demand service marketplace by categorising its services into a lead generation business (where it connected customers...
Teaching Notes
Teaching Notes 1–4.
Published: 26 September 2023
... years, UrbanClap, developed as horizontal marketplace, saw intense competition from existing and new players who were operating in the hyperlocal services space. It competed in the on-demand service marketplace by categorising its services into a lead generation business (where it connected customers...

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