... Mutneja, the founder of Hathkargha, a premium artisanal sari brand rooted in India’s traditional weaving practices. After nearly a decade of curating handcrafted, limited-edition saris, Shubha faces a strategic dilemma: how to scale her business while preserving the core values of exclusivity, personal...

... to, along with relevant sections of Times of India, Business Standard, India Today and The Hindu. The SUGAR Cosmetics official company website provided valuable insights. Social media videos and industry reports were considered for diverse perspectives. Articles were accessed from May 1, 2024, to May 15...

...Shwetha Kumari; Vineeth M Learning outcomes After completion of the case study, students will be able to analyse the path of the entrepreneurship from idea generation to market development to scaling up business, examine the impact of start-ups like Ergos on India’s agriculture value chain...

... marketing Sustainability e-mobility EV charging EV India ESG GTM strategy B2B strategy Asset-lite strategy Game theory Sunfuel Electric (SFE) was an early start-up in the electric vehicle (EV) charging space. Its co-founders believed that success would hinge on how well they could be able...

... and awareness camps. Q1. How can a social enterprise like MMF play an important role in the economic development of a developing economy like India with respect to indigenous tribes? The biggest issue with developing economy is social inclusion and sustainable development...

... technology service technology India analytics service capacity processes service strategy service operations globalization hotel industry This case studies the growth of Oravel Stays Private Ltd. and OYO Hotels USA (OYO) to illustrate the operational processes necessary to succeed...

... on the waves of veganism and sustainable foods, he saw an opportunity in India. PFoods developed and launched two products, namely, Just Plants (plant-based milk alternative) and Plotein (plant-based protein alternative), in collaboration with scientists at the Indian Institute of Science, a premier scientific...

... in India. Despite the start-up development success in the pre-listing, the firm has exhibited a continuous unprofitable finance performance in the post-listing and has further experienced a volatile share price performance, both of which have puzzled existing and potential investors. In addition, some...

...Vidhi Chaudhri; Asha Kaul Incorporated on February 18, 1959, Oil India Ltd. (OIL) was a leading public sector oil and gas company involved in the exploration, development, production and transportation of crude oil and natural gas in India. Since its inception, OIL had committed itself to being...

...Vidhi Chaudhri; Asha Kaul After a tumultuous five months, Nestle India was exonerated in the Maggi crisis just in time for Diwali. Although the mood was one of vindication, the leadership team with Suresh Narayanan at the helm, knew they faced a major challenge to regain lost glory. Stock price had...

... (distributors); and ■ appreciate the importance of managing all stakeholders – internal team and building a strong relationship with the intermediaries – both distributors and retailers. Case overview/synopsis Kavita Kaur, the new Area Sales Manager at Broadway India Pvt. Ltd. (BIPL), had just taken over...

... for Moksh. To identify social leadership challenges in the present and future strategic orientation. To introduce students to the various concepts of sociology that formulate the social context in India, which a humanitarian NGO like Moksh operates upon, and highlight various social stereotypes...

... in courses such as gender and entrepreneurship for students of MBA entrepreneurship and MBA family business management. As the case is written in India, it can explore the gender issues in emerging markets surreptitiously. Most importantly, the case addresses COVID-19 perspective adequately, to teach modules...

... India Council for Technical Education (AICTE), the prime regulatory body for technical courses in India, for the additional insights into the case scenario. This case can be used in organizational behavior, leadership and team-building courses in the regular MBA programs. The case can further...

..., the case provides rich insights into lean vs traditional start-up formation, founders’ knowledge, opportunity identification, product development and investment. India is a growing economy with ever-increasing smartphone users and internet consumers. Despite its deep-rooted rural-urban divide in the usage...

... for improving rural artisans’ livelihood and skills upgradation. Case overview/synopsis Sanjay Joshi – the promoter and CEO of “Sahaj Crafts” (a social enterprise established in Western Rajasthan, India), an initiative to strengthen indigenous skills and mainstream rural craft products and artworks...

...Subhalaxmi Mohapatra; Subhadip Roy Synopsis Srikumar Misra founded Milk Mantra as a milk producing and selling company in the state of Odisha, India in 2010. The company subsequently diversified into milk-based products such as yogurt and cottage cheese and spread its foray into the neighboring...

... the Synthroid business against generic competition. The (B) case describes what Abbott actually did to maintain its share in the United States and outlines its strategy in India, a market without patent protection for pharmaceuticals. After analyzing the case students should be able to: Describe strategies...

... the Synthroid business against generic competition. The (B) case describes what Abbott actually did to maintain its share in the United States and outlines its strategy in India, a market without patent protection for pharmaceuticals. After analyzing the case students should be able to: Describe strategies...

...Wei Li; Bidhan L. Parmar Recently, the Indian Congress asked a distinguished committee of experts to analyze and make policy recommendations about India's Cooperative Financial Institutions (CFIs), which included organizations such as credit unions and cooperative banks. One committee member, Mohan...