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Keywords: Industrial marketing
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 05 June 2017
...Milind Trivikram Phadtare Subject area Industrial Marketing. Study level/applicability MBA students and participants of MDPs. Case overview It involves marketing of air compressors in particular and industrial equipment in general. It tries to analyse strategies on the framework of market...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 13 August 2012
.... Study level/applicability It may be used in second-year courses of MBA marketing programs as well as in specific executive education programs dealing with key account management (KAM) systems, business strategy, industrial marketing and/or sales management courses. This case can also be used...
