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Keywords: Informal Markets
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 30 April 2020
... with informal markets. To be aligned to the Colombian consumption pattern of five cigarettes daily, Waldo decided to launch a new presentation of the leading brand denominated Ferrari five, a package of 5 cigarettes at COP 1000. Considering that more than 60% of the sale can be explained by traditional retail...
