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Teaching Notes
Teaching Notes 1–11.
Published: 12 February 2026
... intelligence Innovation UAE This case study follows Mr Fahim Al Qasimi, the co-founder and Chief Executive Officer (CEO) of Seafood Souq, a UAE-based startup that aims to digitize and bring traceability to the seafood supply chain. Established in 2018, the company has evolved into a dual-model...
Teaching Notes
Teaching Notes (2025) 21 (4): 839–861.
Published: 09 June 2025
... sources such as reputable newspapers, blogs, websites and trade publications were used to compile the information and write this case. Case overview/synopsis Amazon India’s innovative Storyboxes packaging initiative has transformed the online shopping experience by integrating compelling stories...
Teaching Notes
Teaching Notes
Teaching Notes (2025) 21 (4): 902–921.
Published: 09 June 2025
... of methods allowed for a robust analysis of the business model and strategic decisions within the cultural entrepreneurship context. Case overview/synopsis This case explores the entrepreneurial journey of Passant Esmail, founder of Slimnastics School of Ballet, and her innovative approach to building...
Teaching Notes
Teaching Notes (2025) 21 (3)
Published: 07 April 2025
... factors into their decision-making processes, supply chain management and responsible procurement practices. It highlights the significance of sustainability in business operations, stakeholder collaboration and continuous improvement. In addition, the case study provides innovative business models...
Teaching Notes
Teaching Notes (2025) 21 (3)
Published: 07 April 2025
..., context and practices. Heba Samir Mohamed Younis can be contacted at: hebayounis@hotmail.com © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Social entrepreneurship Entrepreneurial education SMEs Innovation Social enterprise Entrepreneurship...
Teaching Notes
Teaching Notes (2025)
Published: 06 March 2025
... – they are cultural icons. Enter the fierce, yet friendly rivalry between Popy’s and John’s Umbrella Marts (small and medium enterprises), two homegrown brands that captivated the state for nearly three decades. What began as a simple necessity has turned into an innovation race, with quirky designs such as umbrellas...
Teaching Notes
Teaching Notes 1–36.
Published: 03 March 2025
... in rapid delivery services. Exploration of consumer behavior shifts and business adaptation in response to global events. Case overview/synopsis The case examines Zepto’s innovative approach in the quick commerce sector, emphasizing its strategies, challenges and the impact of the pandemic on its...
Teaching Notes
Teaching Notes 1–25.
Published: 31 January 2025
... management Innovation Prof Atmanand, the Director of MDI Murshidabad (MDIM), is facing the challenge of leading the campus of the fledgling institute in its initial years. It is May 2023. MDIM is a business school in West Bengal state, India. Atmanand has formulated a strategy of “greening...
Teaching Notes
Teaching Notes (2025)
Published: 27 January 2025
... of the case to introduce the class to the frameworks to be applied. Bindu Kulkarni can be contacted at: binduk@spjimr.org © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Blue ocean strategy Market creating strategies Innovation Used car industry...
Teaching Notes
Teaching Notes 1–34.
Published: 24 January 2025
... code CSS 3: Entrepreneurship. Boris Urban can be contacted at: Boris.Urban@wits.ac.za © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Competitive advantage Entrepreneurship Global entrepreneurship Innovation Internationalisation Start...
Teaching Notes
Teaching Notes 1–33.
Published: 28 November 2024
... Cost leadership strategy Strategic management Frugal innovation Dynamic capabilities Resource pathways model Industry analysis Competitive strategy Innovation This case study outlines the remarkable success of the Indian Space Research Organisation (ISRO), as well as the formidable...
Teaching Notes
Teaching Notes (2024)
Published: 25 November 2024
... at: sanjibdutta@icmrindia.org © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Environmental issues Innovation Sustainability Entrepreneurship Social enterprise Construction As of 2023, Kenya generated around 0.5–1.3 million tons of plastic...
Teaching Notes
Teaching Notes 1–20.
Published: 14 November 2024
... executions and apply project management concepts to facilitate Karachi Steel in implementing indigenous technological solutions; and evaluate the importance of adaptability, continuous improvement and innovation in creating sustainable solutions to address complex challenges. Case overview/synopsis...
Teaching Notes
Teaching Notes (2024) 20 (6): 1504–1519.
Published: 08 November 2024
... with the rise in EV the lithium-ion cell manufacturing in India was almost zero. Using innovation as its main strategy, the start-up started its operation with a team of 30 scientists. The start-up already registered 25 patents under its name with few awaiting. Most of the EV companies relied on Chinese lithium...
Teaching Notes
Teaching Notes 1–47.
Published: 09 October 2024
... opportunities to promote child leadership and analyse its sustainable impact and analyse how innovation clubbed with sustainability will create a competitive advantage with special reference to the innovative ultraviolet-C light sterilisation Suraksha Box. Case overview/synopsis Aditya Pachpande was a child...
Teaching Notes
Teaching Notes (2024)
Published: 27 September 2024
.... Timoney brought innovation to Heineken’s core brands to meet customer needs and follow industry trends; diversified into new market segments; served new consumption occasions; and reached out to the customers through novel marketing strategies. Timoney did achieve excellent business results at HU...
Teaching Notes
Teaching Notes 1–22.
Published: 09 August 2024
... Family firms Innovation Strategy Sustainable business Family owned-business Innovation Strategic management The case study centers on the Abi Raad olive farm, a multigenerational family-owned business deeply rooted in olive cultivation traditions in Selfaya village, within Mount Lebanon’s...
Teaching Notes
Teaching Notes (2024) 20 (5)
Published: 30 July 2024
... a holistic experience of celebrating diversity and inclusion through an innovative discovery centre, where the elderly and the disabled community (including the deaf, mute and those with mobility issues) share their lives with the public through fun activities. However, the future of this social enterprise...
Teaching Notes
Teaching Notes 1–21.
Published: 10 July 2024
.... Complexity academic level This case study is suitable for graduate and postgraduate students enrolled in courses related to entrepreneurship, innovation and sustainability. The case study is of intermediate-level difficulty. There are no specific prerequisites to understand the case. Supplementary...

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