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Keywords: Innovative business models
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–27.
Published: 30 July 2024
... positioning, entrepreneurial marketing and growth strategies, educational marketing and innovative business models. This case study tells the story of BarkB2B, a boutique marketing firm specialized exclusively in business-to-business (B2B) marketing. Founded in Egypt in 2018, BarkB2B focused...
