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Keywords: International corporate level strategy
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Teaching Notes
Tesla: route to India, route in India
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2024) 20 (5)
Published: 30 July 2024
... modes and international corporate-level strategies. Tata Motors sold affordable cars and was miles ahead in the EV race in India. Musk had to align Tesla’s India strategy with the company’s global strategy to woo the price-sensitive Indian consumers. What were the options available to him? This case...
