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Keywords: International marketing strategies
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–16.
Published: 10 June 2016
... Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Cultural adaptation Global brands International marketing strategies Saima Husain, Kanza Naheed and Mahrukh Isa Humayun Farooq has been made responsible for Veet, a hair-removing cream, in 2009...
