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1-8 of 8
Keywords: Internet marketing
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Teaching Notes
Marketing odyssey for a digitally native brand: a case study of Sunbird Straws
Available to Purchase
Journal:
Teaching Notes
Teaching Notes (2025) 21 (1): 159–186.
Published: 02 January 2025
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sustainable marketing Branding Digital marketing Return on ads spent (ROAS) Global trend in marketing Sustainable straws Advertising Digital marketing Direct marketing E-commerce Internet marketing Manufacturing...
Teaching Notes
Florasis: the emerging C-beauty brand
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–42.
Published: 16 July 2024
... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management This case study is designed to enable students to: LO1. Identify the reasons behind the launch of a brand grounded on traditions and culture...
Teaching Notes
Transformation in Indian health care: the Tata 1mg merger story
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–33.
Published: 29 November 2023
... at: drshikhagera@jamiahamdard.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mergers and acquisitions Internet marketing Strategic management Emerging as an internet health-care platform in India in 2012, 1mg has since evolved into Tata 1mg...
Teaching Notes
PHP India: the e-commerce dilemma
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–38.
Published: 12 January 2022
... at: rkamath@spjimr.org © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Online shopping/electronic commerce Distribution channels Channel management/relationships Profit and loss Internet marketing Retailing Philadelphia Home Products (PHP...
Teaching Notes
V-Xpress: B2B marketing in the logistics industry
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–23.
Published: 18 March 2019
...@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing Neeraj Pandey can be contacted at: neerajpandey100@gmail.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only B2B marketing Logistics Marketing Internet marketing...
Teaching Notes
Jumei: China’s top online cosmetics retailer and the quest to become the top E-commerce hub for women
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–21.
Published: 24 September 2018
... Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Internet marketing International business International marketing Marketing strategy/methods Online shopping/electronic commerce Mingan (Joanna) Wang and Can Uslay Jumei is a leading Chinese...
Teaching Notes
Bankaool Bank: architecting an online-only financial brand
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–17.
Published: 01 August 2017
...@emeraldinsight.com to request teaching notes. Subject code CSS 8: Marketing. Pável Reyes-Mercado can be contacted at: pavelreyesmercado@hotmail.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing Finance companies Internet marketing...
Teaching Notes
Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–18.
Published: 20 January 2017
... an optimal publisher strategy and complete copy improvement analysis. Customer Relationship Management International Business Marketing Communications Internet marketing Customer preferences Campaign management Customer satisfaction Marketing efficacy Internet search France Rob...
Includes: Supplementary data
