... models Retailing Trade Marketing Emerging Markets Informal Markets Bottom of the Pyramid Latin America The case described the situation faced by French International Company (FICO) [2], a leading manufacturer of cigarettes, after the acquisition of Fosforera Colombiana (FOCOSA...

... the permission of the Darden School Foundation. business ethics ethical issues stakeholder management agriculture developping countries coffee branding marketing Latin America retail Food/Beverage Download teaching note as PDF How many of you knew about Fair Trade...

... product development and market selection in emerging markets in Latin America. Case overview Five algorithms are “on the table” for assessing 14 countries by 12 performance indicators: weighted-benchmarking each country by the country leader's indicator scores; tallying by ignoring indicator weights...

... Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Marketing Marketing strategy Entrepreneurship Clean energy Mexico Latin America Green economy Marketing planning This case deals with the events surrounding the sales patterns and the marketing...

...Delio I. Castaneda; Luisa F. Manrique Subject area Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested...

... management Oil sector Latin America Buyer-seller relationships Buying behaviour In 2003, after Carlos Etcheverry joined San Antonio (SA) as Latin American Region Vice President, the company implanted a KAM system. SA's relationships with its two key clients, Vintage and Chevron, seemed...