Keywords: Latin America
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Teaching Notes
Teaching Notes 1–13.
Published: 30 April 2020
... Profits, Wharton School Publishing, Upper Saddle River, NJ. D’Andrea, G., Lopez-Aleman, B. and Stengel, A. (2006), “Why small retailers endure in Latin America”, Journal of Retail & Distribution Management, Voll 34 No. 9, pp. 661–673. Colombia economic situation: www.youtube.com...
Teaching Notes
Teaching Notes 1–12.
Published: 20 January 2017
... of the Darden School Foundation. business ethics ethical issues stakeholder management agriculture developping countries coffee branding marketing Latin America retail Food/Beverage ...
Teaching Notes
Teaching Notes 1–12.
Published: 10 October 2013
... product development and market selection in emerging markets in Latin America. Case overview Five algorithms are “on the table” for assessing 14 countries by 12 performance indicators: weighted-benchmarking each country by the country leader's indicator scores; tallying by ignoring indicator weights...
Teaching Notes
Teaching Notes 1–11.
Published: 17 October 2012
...Delio I. Castaneda; Luisa F. Manrique Subject area Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested...
Teaching Notes
Teaching Notes 1–7.
Published: 17 October 2012
... energy Mexico Latin America Green economy Marketing planning This case deals with the events surrounding the sales patterns and the marketing practices at a firm that sells clean energy equipment, specifically solar water boilers, in Mexico. Ren–Er Co.'s sales started well but as time went...
Teaching Notes
Teaching Notes 1–13.
Published: 13 August 2012
... that Carlos Etcheverry, SA's Southern Latin America Vice President, was also involved in this relationship. In fact, he was to meet with Chevron's Purchasing Manager, and he had driven KAM System rollout at SA. The class should start by identifying the key issues that the company is confronting...

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