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Keywords: Launching strategies
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes 1–13.
Published: 01 July 2011
... between B2B and B2C business models. Emerging economies Emerging markets High-tech products Launching strategies Business-to-business marketing, B2C Telemedicine The case begins with Claudio Bedoya, founder of BioScience (BS) and current CEO, enthusiastic with the project of entering...
