Keywords: Lean startup method
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Teaching Notes
Teaching Notes (2025) 21 (4): 791–802.
Published: 09 June 2025
... re-use rights only Minimum viable product Entrepreneurship Exogenous shocks Pivoting Lean startup method Food This case chronicles the journey of two close friends, Sean and Connor, from their time as finance students at Brigham Young University (BYU) in Provo, Utah to budding...

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