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Keywords: Local kirana store
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2022) 18 (5): 802–834.
Published: 25 August 2022
... Local kirana store Social media Indian retail industry Local Mom and Pop stores Consumer behaviour Online consumers’ shopping personalities Retail The case study describes a real-life situation at Goel Stores. It is set in Delhi/non-capital region (NCR), India. The name...
