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Keywords: Low cost marketing
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Teaching Notes
Value communication: low-cost marketing initiatives for “Guru Ki Bani 58282”
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Journal:
Teaching Notes
Teaching Notes 1–9.
Published: 28 June 2013
... Mr Newton Bubber think of various options including low-cost marketing initiatives besides digital marketing to promote Guru Ki Bani services. Value communication to its huge potential customer base, i.e. 184.19 million Bharti Airtel subscribers was another challenge facing Mr Newton and his...
