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Keywords: Low-cost business model
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Teaching Notes
Teaching Notes 1–12.
Published: 01 July 2011
... of building a brand in low-cost business model and the economics of cost incurred; To evaluate the business strategy and the business model adopted by the company for expansion. Supplementary materials Teaching notes Sonia Mehrotra can be contacted at: mehrotra.sonia@gmail.com © Emerald Group...

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