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Keywords: Loyalty programme
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Teaching Notes
Customer retention at Hyundai Motor India Ltd
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–12.
Published: 28 June 2013
... industry to ascertain whether launching a loyalty card could solve their problem of retention. The marketing strategy department with the help of a management intern extensively studied the existing loyalty program of Hero Honda, MSIL, and Ford to identify how those programs were designed and promoted...
