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Keywords: Macroenvironment
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2020) 16 (1): 7–33.
Published: 18 March 2020
... competitive dynamics facing GameStop and how it might find areas for future strategic growth. A. Erin Bass can be contacted at: andreaerinbass@gmail.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Strategy Technology Macroenvironment Video...
Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2019) 15 (1): 5–21.
Published: 22 March 2019
... macroenvironment. The macroenvironment consists of organizations, people, trends and forces of nature that exist apart from an industry and that potentially could affect the industry. For example, the aging of the world’s population is a macroenvironmental force (Chand, 2014). The trend toward an older world...
