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Keywords: Macroenvironmental factors
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Teaching Notes
Journal:
Teaching Notes
Teaching Notes (2021) 17 (5): 723–745.
Published: 07 December 2021
..., the brand promise, brand perception (past, current and future), brand values, brand voice and brand positioning. The times have changed with changing macroenvironmental factors including political, economic, sociological, technological, legal and other environmental (PESTLE) changes that affect a business...
