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Keywords: Market forces
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Teaching Notes
Amazon Go convenience stores: skip the lines
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Journal:
Teaching Notes
Teaching Notes (2021) 17 (3): 320–332.
Published: 24 August 2021
... offline retail? Will changing market forces caused by the pandemic reshape retail as we know it? Complexity academic level This case should be used in a marketing management course or a retailing course for undergraduate students. Applicable concepts include competitive advantage, marketing mix...
