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1-4 of 4
Keywords: Market research/consumer behavior
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Teaching Notes
A viable MBA for BoP students: PiMS in rural Kasaragod, Kerala
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–69.
Published: 17 March 2022
... Licensed re-use rights only Promotion Pricing Niche marketing Market research/consumer behavior Marketing mix Product positioning In mid-2017, Vasudev Kamalaiah, the Registrar and person accountable at the People Institute of Management Studies (PiMS), a Tier-IV MBA college based out...
Teaching Notes
Adapting to the “new normal” post-pandemic consumer behavior: the case of Rafeeg’s strategy of service marketing
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–17.
Published: 16 August 2021
... rights only E-commerce Market research/consumer behavior Technology management/strategy Consumer behavior Strategy Marketing Rafeeg is a mobile application-based company that connects users to home maintenance service providers. It was conceived and founded in 2017 by Khamis Alsheryani...
Teaching Notes
Saregama Carvaan: a phoenix that rose from the ashes
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–20.
Published: 16 August 2021
... re-use rights only Marketing mix Market segmentation/target markets Product positioning Market research/consumer behavior Strategy Saregama India Ltd. is the oldest music label brand in India, owned by a conglomerate Rama Prasad Goenka (RPG) group. With the rise in digital streaming...
Teaching Notes
Internal workforce, symbolism and licensed products: 17th Asian Games
Available to Purchase
Journal:
Teaching Notes
Teaching Notes 1–20.
Published: 16 March 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Marketing Consumer behavior Market research/consumer behavior Despite the Asiad (an abbreviation of Asian Games) being organized in the most populous continent, its financial profitability is minimal...
