... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Business model Idea generation and idea implementation New venture Technology company Business model canvas (BMC) Online aggregator model and bricks and clicks model Market segmentation/target markets...

... Marketing strategy/methods Market segmentation/target markets New product development Brand management/equity This was early 2007; two friends, Binod Kumar Homagai and Sagar Daryani, were on the verge of finishing their graduate studies in commerce from St. Xavier's College Kolkata. Perusing...

.... Entrepreneurship Market segmentation/target markets Food and nutrition Innovation Product development The case is about a woman entrepreneur from a small town (Mandi) of Himachal Pradesh. Mrs Jyoti Pruthi started her work at a very small scale with the help of household assets and a petty investment...

... Marketing Marketing strategy/methods Market segmentation/target markets Pricing If the instructor plans to teach the case in person, the assignment questions may be given to students in advance to come prepared for class discussion. For each assigned question, the instructor can seek students...

... segmentation/target markets Vardhman Envirotech (VE) is a startup founded by Amit Doshi (Doshi), who is a first generation entrepreneur. VE offers services and solutions in the field of rain water harvesting (RWH). Doshi started VE in June 2014 and subsequently developed Injection Recharge Well (IRW...

... Market segmentation/target markets Social enterprise Small businesses Strategy The case study aims to provide students with an understanding of the challenges that a business faces when operating in a small economic market such as Yola, Nigeria. In conclusion of this study, students should...

... re-use rights only Marketing mix Market segmentation/target markets Product positioning Market research/consumer behavior Strategy Saregama India Ltd. is the oldest music label brand in India, owned by a conglomerate Rama Prasad Goenka (RPG) group. With the rise in digital streaming...

...: Mokhalles Mohammad Mehdi can be contacted at: mokhalles83@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Banks/banking Finance companies Strategy Corporate growth Services marketing Market segmentation/target markets The case...

... Publishing Limited Licensed re-use rights only Market orientation/positioning Marketing Marketing strategy/methods Market segmentation/target markets Kaya FM derives its name from the isiZulu word “ikhaya”, which means “home”. The name reflects the mission of the radio station, which...

... and Practice, 15(1), 7-23. The following questions can be covered during a 90-min class: Komal Nagar can be contacted at: komalnagar@rediffmail.com Differentiation Market segmentation/target markets Customer satisfaction In March 2020, Kumud Goel, one...

... be contacted at: neenasondhi@imi.edu © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only New product development Consumer behavior Market segmentation/target markets Marketing Product management The case traces the inspiring journey of Peebuddy...

... on extensive below the line brand activations and sampling. Q7. Why do you think direct marketing worked so well for the company? Consumer behaviour Global marketing strategy Business development Direct marketing International marketing Market segmentation/target markets Five...

.../consumer behaviour Market segmentation/target markets Strategy Q2. Devise questions for laddering technique with an intention to understand general consumers’ perception about health drinks and the functional consequences and values they draw from health drinks. Q3. Who...

... at: fqbhabib@ibs.utm.my © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Hazirhah Hashim, Rohaida Basiruddin, Farzana Quoquab and Maizaitulaidawati Md Husin Marketing Entrepreneurship Market segmentation/target markets understand...

...). Gerard Tocquer can be contacted at: gtocquer@yahoo.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing Globalization International marketing Marketing strategy/methods International branding Market segmentation/target markets...

... Entrepreneurship Consumer behavior Market segmentation/target markets Sloksana Subramaiam, Farzana Quoquab and Jihad Mohammad This case illustrates the challenges faced by a young woman in running the family business without any prior experience. Hema was an educated girl with a diploma...

... objectives of using this case are as follows: Farzana Quoquab can be contacted at: fqbhabib@ibs.utm.my © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing mix Market segmentation/target markets Market research/consumer behaviour...