... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Business model Idea generation and idea implementation New venture Technology company Business model canvas (BMC) Online aggregator model and bricks and clicks model Market segmentation/target markets...

... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only QSR Brand sustenance Food business Competitive excellence Service quality Brand image Marketing Marketing strategy/methods Market segmentation/target markets New product development Brand management/equity...

...: Entrepreneurship. Simran Sodhi can be contacted at: simran07@ediindia.org © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Market segmentation/target markets Food and nutrition Innovation Product development The case is about...

... code CSS 8: Marketing. Sabita Mahapatra can be contacted at: sabita@iimidr.ac.in © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Marketing Marketing strategy/methods Market segmentation/target markets Pricing In early January 2017...

... Strategy Corporate growth Market segmentation/target markets Vardhman Envirotech (VE) is a startup founded by Amit Doshi (Doshi), who is a first generation entrepreneur. VE offers services and solutions in the field of rain water harvesting (RWH). Doshi started VE in June 2014 and subsequently...

...-use rights only Entrepreneurship Market segmentation/target markets Social enterprise Small businesses Strategy Yola EcoSentials (YES) is a social enterprise that originated in September 2012 at the American University of Nigeria (AUN) in Yola, the capital city of the Adamawa...

... re-use rights only Marketing mix Market segmentation/target markets Product positioning Market research/consumer behavior Strategy Saregama India Ltd. is the oldest music label brand in India, owned by a conglomerate Rama Prasad Goenka (RPG) group. With the rise in digital streaming...

... companies Strategy Corporate growth Services marketing Market segmentation/target markets The Standard Microfinance Bank Limited (SMFB) is a private MF bank that was established in 1992 as a community bank in Yola, in the Adamawa State of Nigeria to provide loans to individuals and small...

... Publishing Limited Licensed re-use rights only Market orientation/positioning Marketing Marketing strategy/methods Market segmentation/target markets Kaya FM derives its name from the isiZulu word “ikhaya”, which means “home”. The name reflects the mission of the radio station, which...

... materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Komal Nagar can be contacted at: komalnagar@rediffmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Differentiation Market segmentation/target...

... be contacted at: neenasondhi@imi.edu © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only New product development Consumer behavior Market segmentation/target markets Marketing Product management The case traces the inspiring journey of Peebuddy...

... marketing Market segmentation/target markets Bliss Chemicals entered a market dominated historically by a multinational (MNC), Unilever. To gain a foothold into the market, the company had to be intensely consumer orientated and aim for a neglected part of the market, the low income consumer...

... Licenced re-use only Product positioning Market research/consumer behaviour Market segmentation/target markets Strategy Aasha Jayant Sharma and Vandana Prashant Sonwaney The case is suitable for students of MBA or executive MBA level. Specifically, the case can be used in marketing...

... at: fqbhabib@ibs.utm.my © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Entrepreneurship Market segmentation/target markets Hazirhah Hashim, Rohaida Basiruddin, Farzana Quoquab and Maizaitulaidawati Md Husin This case...

... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing Globalization International marketing Marketing strategy/methods International branding Market segmentation/target markets Gerard Tocquer Parisa Oh was appointed Pepsodent Brand Manager for Cambodia...

... Entrepreneurship Consumer behavior Market segmentation/target markets Sloksana Subramaiam, Farzana Quoquab and Jihad Mohammad This case illustrates the challenges faced by a young woman in running the family business without any prior experience. Hema was an educated girl with a diploma...

.... Subject code CSS 8: Marketing. Farzana Quoquab can be contacted at: fqbhabib@ibs.utm.my © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing mix Market segmentation/target markets Market research/consumer behaviour Farzana Quoquab...